BA's history of ads captured in new book

British Airways has chronicled the history of its advertising in a book called Better by Design: Shaping the British Airways Brand.


The book charts the development of the brand and features BA print ads, billboards and brochure covers through the ages.

The 160-page book has been written by Paul Jarvis, British Airways’ museum curator. It explores the evolution of advertising, interiors and uniforms and offers an insight into a bygone era of travel, when flying was the preserve of the rich.

Jarvis said: "The book looks back on how airlines promoted themselves in earlier decades. It’s really quite incredible to see how much air travel has changed in such a short space of time."

Keith Williams, the executive chairman at British Airways, said: "There are three essential ingredients which make up the British Airways brand: British style, thoughtful service and flying know how.

"This book covers off each milestone and tells the story of how promotion of our brand has changed over the decades.

"Although our advertising campaigns have changed over the decades the promise of To Fly. To Serve remains the same."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Just published