BASF calls global advertising review

Be the first to comment
BASF: in talks with agencies
BASF: in talks with agencies

BASF, the chemical giant, is reviewing its global corporate advertising after separating from Wieden & Kennedy Amsterdam, which had held the account since 2008.

The company, which posted profit before tax and minority interests of €6 billion (£5.1 billion) in 2012, has invited several agencies to pitch.

The winning shop will continue the ongoing "we create chemistry" campaign across 11 countries. The review is being handled by Anja Herb, the head of corporate brand strategy and implementation at BASF, from the company’s headquarters in Ludwigshafen, Germany.

Launched in 2010, "we create chemistry" was the first global repositioning for BASF, which was best known for producing magnetic cassette tapes.

The pitch does not affect BASF’s media business, held by Universal McCann.

Tags

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Twitter reveals insights from best social campaigns of 2015
Shares0
Share

1 Twitter reveals insights from best social campaigns of 2015

Twitter UK's head of brand strategy reviews some of the best campaigns on the social media platform last year and shares insights to help brands in 2016.

Just published