Basketball takes centre court in US Adidas push

- Leagas Delaney, San Francisco, is set to launch Adidas's new US $20 million (£12 million) campaign this week, featuring four basketball stars. The campaign breaks with an ad featuring Los Angeles Lakers' star Kobe Bryant. It will pit Adidas up against rival Nike, which is readying itself for a new campaign featuring Michael Jordan.

- Leagas Delaney, San Francisco, is set to launch Adidas's new US $20 million (£12 million) campaign this week, featuring four basketball stars. The campaign breaks with an ad featuring Los Angeles Lakers' star Kobe Bryant. It will pit Adidas up against rival Nike, which is readying itself for a new campaign featuring Michael Jordan.

Alongside two spots featuring Bryant, the campaign will also feature Boston Celtics' star, Antoine Carr, the Philadelphia 76ers' Tim Thomas and the Toronto Raptors' Tracy McGrady.







Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).