Bates hires Pond-Jones for top job

Bates Dorland has signed Mother’s Jay Pond-Jones as its new executive creative director, ending a five-month search to replace the sacked Tim Ashton.

Bates Dorland has signed Mother’s Jay Pond-Jones as its new

executive creative director, ending a five-month search to replace the

sacked Tim Ashton.



Pond-Jones’s hiring ends weeks of speculation during which time a string

of the industry’s top creative names have been linked with the job.



For Pond-Jones, 40, the move to Dorlands is his second high-profile

switch in little more than six months. It was only in May that he quit

as the creative director of GGT to rejoin his former partner, Robert

Saville, at Mother, leaving the newly arrived Trevor Beattie to run

GGT’s creative department.



The announcement of his arrival, probably at the beginning of February,

comes at a sensitive time for Dorlands, which has been beset by

management upheavals and a sluggish new-business record in the run-up to

next month’s demerger by the Bates network from its Cordiant group

parent.



Ashton fell victim to the changes in June when he was fired by Graham

Hinton, the Dorlands chairman, over what was perceived as a creative

philosophy at odds with the agency’s emphasis on commercially effective

advertising.



The link between Hinton and his new creative chief goes back 12 years to

when Hinton was joint chairman of DMB&B and Pond-Jones was a junior

creative. The pair considered becoming involved in a start-up before

Hinton joined Dorlands last year.



Hinton said: ’Jay has not only produced great ads himself but has

experience of resourcing, stimulating and motivating creative

departments. He’s also mature enough to talk to the kind of heavyweight

clients we have in abundance.’



Pond-Jones said: ’Jobs like this don’t come along very often and the

experience I’ve gathered can now bear fruit at Dorlands, which has

high-profile clients demanding creative excellence.’



Saville said: ’Jay has been exploring his options and a big agency like

Dorlands will suit his talents very well.’



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