- Adam Leigh, Bates Dorland's top account man on its £17 million Safeway supermarket business, has been named as the agency's deputy managing director.
His promotion coincides with an extension of his responsibilities to include day-to-day charge of the Halifax building society, reporting to Dorlands' managing director, John Stubbings, who retains overall charge of the £30 million account.
A one-time Campaign face to watch, Leigh, 33, has been one of the driving forces behind Safeway's "talking toddlers" advertising and has worked closely with Jay Pond-Jones, the agency's executive creative director, to keep the campaign fresh.
Dorlands has been working at extending its Safeway and Halifax accounts through-the-line and Graham Hinton, the agency's chairman, said Leigh's appointment reflected the growing size of the Dorlands group and was a significant signal for its future direction.
"Adam is a very good all-rounder and, by having him in charge of two major pieces of fully integrated accounts, we are setting he tone of how we will run our business," he added.
Leigh entered the industry through Ogilvy & Mather, which he joined as a graduate trainee in 1987. He became an account director three years later with a roster of clients that included the Woolwich building society.
He spent two years on new business before taking over Dorlands' Safeway business in February 1996.
Leigh, who joins the five strong executive group running the agency, said: "It's fair to say that Dorlands has had a quiet period in which we've not always had the rub of the green. But I believe this year will be much better for us."