WCRS's future tenure of the pounds 12 million creative assignment
for BSkyB's interactive TV service Open is uncertain amid speculation
that the business will be aligned within Bates UK.
Having lost out to Bates in a pitch for Sky's main pounds 40 million
creative account, the agency is also expected to be forced to surrender
With the advertising task for TiVo, the digital TV recorder, also likely
to move across from St Luke's, Bates' total billing for Sky will total
an estimated pounds 50 million.
The decision will sever the final link between Sky and St Luke's, which
has been the broadcaster's creative agency for the past two years.
Neither Open, which was fully acquired by Sky last year, nor TiVo were
thought to have been included in the business assigned to Bates.
Since then, Sky chiefs are believed to have agreed to bring Open under
their umbrella and, along with TiVo, to consolidate their entire
creative account at Bates. The media account will remain at Universal
Bates was unavailable for comment as Campaign went to press. Sky
insisted no decision on agency arrangements had been taken.
After taking control of Open last year, Sky believes it should become an
integral part of its offering alongside its other digital channels.
Whether or not Open will continue to be supported at the same level is
Also unresolved is whether Bates' work for Sky will feature Bob, the
satellite dish installer created by St Luke's.