Bates takes Sky's Open and TiVo briefs

WCRS's future tenure of the pounds 12 million creative assignment

for BSkyB's interactive TV service Open is uncertain amid speculation

that the business will be aligned within Bates UK.

Having lost out to Bates in a pitch for Sky's main pounds 40 million

creative account, the agency is also expected to be forced to surrender


With the advertising task for TiVo, the digital TV recorder, also likely

to move across from St Luke's, Bates' total billing for Sky will total

an estimated pounds 50 million.

The decision will sever the final link between Sky and St Luke's, which

has been the broadcaster's creative agency for the past two years.

Neither Open, which was fully acquired by Sky last year, nor TiVo were

thought to have been included in the business assigned to Bates.

Since then, Sky chiefs are believed to have agreed to bring Open under

their umbrella and, along with TiVo, to consolidate their entire

creative account at Bates. The media account will remain at Universal


Bates was unavailable for comment as Campaign went to press. Sky

insisted no decision on agency arrangements had been taken.

After taking control of Open last year, Sky believes it should become an

integral part of its offering alongside its other digital channels.

Whether or not Open will continue to be supported at the same level is


Also unresolved is whether Bates' work for Sky will feature Bob, the

satellite dish installer created by St Luke's.


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