Bates UK duo takes creative award with regional press idea

Two Bates UK creatives have triumphed in a European awards ceremony designed to recognise the best regional press creative.

Craig Hunt and James Humphreys, recent finalists in the UK's Creative Juice Awards, were named best creative team in the Best YET European ceremony.

After reaching the final of Creative Juice, a regional press creative awards scheme organised by the Newspaper Society with support from Campaign and the IPA, Hunt and Humphreys faced the challenge of creating the best campaign from a brief from the airline SAS.

Hunt and Humphreys win a trip to the International Advertising Festival in Cannes next month.

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