Bates UK has named Matthew Howells, one of its senior account
directors, as the head of new business with a brief to build on recent
successes including the capture of BSkyB's estimated pounds 50 million
Howells, a former advertising and promotions controller at The Daily
Telegraph, succeeds Diana Dobson, who is switching to Bates' Cordiant
Although reporting to Jean de Yturbe, who heads Bates' European network,
Dobson will continue to be based at the agency's London headquarters and
retain some involvement in new business.
Howells, who joined Bates when it acquired Arcom ten months ago, has
been running the group's Stepstone online recruitment account.
Described as 'ambitiously energetic' by Toby Hoare, the Bates group's
chief executive, Howells was chosen ahead of a number of external
candidates for the job.