Bates UK has made a double swoop for the senior creatives Rob
Kitchen and Pat Doherty to fulfill the declared aim of Andrew Cracknell,
the agency's creative chief, of getting more "grown-ups" into his
Kitchen and Doherty, former creative directors at CDP and Bartle Bogle
Hegarty respectively, will work as a team while becoming part of the
department's second-tier management under Cracknell.
Doherty, a copywriter and one-time joint creative director of BBH, is
best known for her work on Saatchi & Saatchi's BT commercial starring
Stephen Hawking as well as the "lifeboat" spot for Alka-Seltzer, which
won a gold at Cannes for Abbott Mead Vickers BBDO.
Kitchen has been working as a freelance art director since quitting CDP
in January in protest at the agency's hiring of Andy Amadeo and Mick
Mahoney as executive creative directors.
Doherty, who has been working for the Big Green Door branding
consultancy, said: "Bates is a humane agency and Andrew is a really
intelligent creative director. I'm very excited about joining."
Kitchen said: "Although Bates' image has slipped over the past five
years, I was pleasantly surprised by its reel and I'm looking forward to
helping it move the right way."
Kitchen and Doherty, the first major hirings to be made by Cracknell
since his return as the executive creative director two years ago, will
run the agency's nine above-the-line teams along with the other creative
director pairing of Dick Dunford and Andy McGuiness.
They fill the gap left at senior level by the departures of Clive Yaxley
and Jerry Gallaher in March to join M&C Saatchi.
Their hirings are in line with Cracknell's policy of packing more
experience into the agency's creative department in order to sustain a
steady improvement in standards.
With a client list dominated by retail accounts such as B&Q, Woolworths
and Superdrug, Bates has found it difficult to produce showcase creative
work. But the agency is hopeful that could change with the capture of
BSkyB's pounds 50 million account earlier this year.