Bathstore to review media and creative accounts

Bathstore, the UK's largest bathroom retailer, has called a review of its creative and media accounts, both held by the regional agency WFCA.

Bathstore: creative and media review
Bathstore: creative and media review

The brief will be handled by the AAR, with the reviews handled separately. Pitches are expected to take place over the next two weeks.

In December last year, the high-street retailer launched a £1.5 million "January sale" campaign. The push used TV, press, leaflet and point-of-sale to highlight the company's "up to 50 per cent off" offer, and used the strapline: "Value that makes you look twice."

The pitch will come as a blow to WFCA, which lost the combined creative and media account for the Carpetright and Sleepright brands in March to Twenty Twenty Media Vision, the agency launched by MediaCom's founding member Bill Jones.

The Bathstore chain has 170 outlets. The majority of its media spend is understood to be in TV and press.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).