Battlemail to push games via email.

A new web site intends to generate advertising revenue by emailing details of downloadable sponsored games to its users. Based in Manchester, BattleMail.com is to launch BattleMail KungFu this week, a game which will be the first in a series designed to be played and distributed by users.

As each user is registered on the site, a profile is recorded which is then used to send download details for the next game relevant to that user.

Available as a free PC download, the company also intends to extend the concept to digital television and WAP platforms later this year.

Paul Gouge, founding director of BattleMail, said: "Email is by far the dominant internet application, accounting for 91 per cent of online usage.

"We're offering advertisers a revolutionary patented method of incorporating their message into highly targeted permission-based email."

As well as gaining access to an ongoing series of games, registered users will become members of its online community, which consists of a chat room and an online shop offering BattleMail-branded merchandise.

Founders of the site Bec Clarke and Neil Phillips were previously with Andersen Consulting's eIntelligence Unit and Retail Systems Division, respectively.

A new web site intends to generate advertising revenue by emailing details of downloadable sponsored games to its users. Based in Manchester, BattleMail.com is to launch BattleMail KungFu this week, a game which will be the first in a series designed to be played and distributed by users.

As each user is registered on the site, a profile is recorded which is then used to send download details for the next game relevant to that user.

Available as a free PC download, the company also intends to extend the concept to digital television and WAP platforms later this year.

Paul Gouge, founding director of BattleMail, said: "Email is by far the dominant internet application, accounting for 91 per cent of online usage.

"We're offering advertisers a revolutionary patented method of incorporating their message into highly targeted permission-based email."

As well as gaining access to an ongoing series of games, registered users will become members of its online community, which consists of a chat room and an online shop offering BattleMail-branded merchandise.

Founders of the site Bec Clarke and Neil Phillips were previously with Andersen Consulting's eIntelligence Unit and Retail Systems Division, respectively.