Fitch will be charged with developing the radio insight team at Bauer Media, which bought Absolute Radio at the end of last year. He will report to Martin Diamond, the group research and insights director at Bauer Media.
Bauer Media wants Fitch to help it improve the strategy behind new products and also promote commercial insights that add value to the company.
Fitch, who has been at Absolute Radio for the last eight and a half years, was responsible for brand and programming insight, including Rajar and digital reporting. He previously worked at companies now owned by Global Radio.
Diamond said: "Adrian has a wealth of experience in a number of specialist radio roles that will be a great asset to the research and insight team. He will be a senior member of the team, responsible for driving actionable insight across Bauer Media."
Fitch started in his new role this week.
Bauer Media completed its deal to buy Absolute Radio in December. This is the first appointment of an Absolute Radio executive to a wider Bauer Media role.Follow @MaisieMcCabe