Bauer Media launches Access service for advertisers

Be the first to comment
Bauer Live: Duffy on stage
Bauer Live: Duffy on stage

Bauer Media has launched a new cross-platform service for its commercial partners, called Bauer Access, designed to encourage better communications between Bauer's brands and its clients.

From January 2011, Bauer Access will take the form of a series of ‘open-access’ sessions between Bauer Media's editors and programmers and advertisers and agencies.

Bauer Media unveiled the commercial creative venture at an event last week called 'Bauer Live', which aimed to show commercial partners 'the reach, influence, engagement and unique cross-platform offer of the Bauer Media portfolio’.

Bauer Access will be led by broadcast sales and cross-media director Karen Stacey, with support from senior creative leaders Darren Khan, Brent Coulson, Joe Evea and Steve Taylor.

Stacey said: "The launch of Bauer Access will harness the best insight, intuition, talent and ideas we have to offer. Our ambition for Bauer Access is to provide clients and agencies with increased access to editors, programmers and the key creators of our content - and a route to build deeper connections with audiences."

Bauer Media has worked on recent bespoke cross-media campaigns for clients Russian Standard Vodka, Orange, Barclaycard and Sony Ericsson.

Barclaycard, for example, collaborated with Bauer's music brands such as Q on a recent campaign as it wished to further its association with the music industry. Barclaycard is currently the headline sponsor of the Mercury Prize, which has been renamed as the Barclaycard Mercury Prize for this reason.

The ‘Bauer Live’ event featured a performance from Kiss 100’s Breakfast team DJ’s, Rickie & Melvin, and pop singer, Duffy.


Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.


Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Happy 12th birthday, Facebook - what's next for the world's most powerful tween?

1 Happy 12th birthday, Facebook - what's next for the world's most powerful tween?

The social network celebrates its latest birthday this week, and there is no sign that its dominance will dwindle any time soon, writes Daniel Price, head of social operations at Lost Boys.

The year ahead for advertising agencies

1 The year ahead for advertising agencies

The most successful businesses will be those that remove their self-imposed shackles and aspire to make culture, not just 30-second ads.

Just published