Bauer Media posts second highest turnover despite fall in advertising

Bauer Media has posted the second highest turnover in its history despite recording a fall in global advertising revenue last year.

Bauer Media posts second highest turnover despite fall in advertising

The owner of Absolute Radio and Grazia recorded turnover of €2.316bn (£2.6bn) last year, which is marginally less than its best turnover performance in 2013 (€2.322bn).

Magazine turnover make up 55.8% of the total figure and was flat compared to last year, but advertising was down 9.2% to €397 year on year.

Digital turnover grew year on year by 16.2% to €122m, making up only 5.3% of total turnover for 2015.  

Radio saw the biggest growth in turnover, rising 38.5% to €320m compared to 2014.

Yvonne Bauer, Bauer Media’s chief executive, said: "Our growth is based on innovative products and the constant nurturing of our brands. Print is the platform for our success. In addition, we will continue to expand our radio and digital businesses and make further strategic investments in all our business fields."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More