Bauer Media posts second highest turnover despite fall in advertising

Bauer Media has posted the second highest turnover in its history despite recording a fall in global advertising revenue last year.

Bauer Media posts second highest turnover despite fall in advertising

The owner of Absolute Radio and Grazia recorded turnover of €2.316bn (£2.6bn) last year, which is marginally less than its best turnover performance in 2013 (€2.322bn).

Magazine turnover make up 55.8% of the total figure and was flat compared to last year, but advertising was down 9.2% to €397 year on year.

Digital turnover grew year on year by 16.2% to €122m, making up only 5.3% of total turnover for 2015.  

Radio saw the biggest growth in turnover, rising 38.5% to €320m compared to 2014.

Yvonne Bauer, Bauer Media’s chief executive, said: "Our growth is based on innovative products and the constant nurturing of our brands. Print is the platform for our success. In addition, we will continue to expand our radio and digital businesses and make further strategic investments in all our business fields."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More