Bauer promotes James Wilson and Kate Fraser

Bauer Media has moved to strengthen its creative solutions offering with two key appointments.

Wilson: takes the role of commercial programming director at Bauer Place
Wilson: takes the role of commercial programming director at Bauer Place

The company has promoted James Wilson, the head of commercial programming for Magic 105.4, to the new role of commercial programming director at Bauer Place, its network of local stations.

Bauer has also appointed Kate Fraser, the head of commercial programming at its Kiss station, to work alongside Wilson as the head of commercial programming at Bauer Place.

The appointments are part of Bauer's plans to build commercial programming teams to create campaigns for advertisers that increase audience engagement with brands.

Bauer created Place in April as a platform for its local stations that have 8.7 million listeners in 21 markets, and include the brands Metro in Newcastle and Hallam FM in Sheffield. It also created Bauer Passion, a portfolio that includes the Kiss network.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).