Bauer takes Max Power off the road

Bauer Consumer Media has suspended publication of Max Power, its monthly magazine and associated website for modified car enthusiasts.

Max Power: Bauer title suspends publication
Max Power: Bauer title suspends publication

The brand will continue life in the form of special magazine issues, but the last regular issue will be the February edition on sale 11 January.

This will be a collectible super-sized issue celebrating the history of the magazine, which was launched in 1993, and its spin-off events.

Six staff have been affected by the move and Bauer is exploring opportunities for them elsewhere in the company.

The title's average circulation during 2009 was 20,589 copies, according to the latest data from the Audit Bureau of Circulation.

Bauer recently reported 2009 pre-tax profits of £51.9m, and has invested in a test men's weekly magazine called Gaz7etta.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published