Bausch & Lomb consolidates with Bozell

- Bausch & Lomb has consolidated its Revo sunglasses account with Bozell Worldwide, New York, without a competitive review.

- Bausch & Lomb has consolidated its Revo sunglasses account with Bozell Worldwide, New York, without a competitive review.

Bozell already handles the business for Bausch & Lomb's Ray-Ban sunglasses account, which it has held since 1997. The Revo account had previously been with Citron Haligman Bedecarre, out of San Francisco.

Revo is a premium sunglasses brand that is best known for its high quality lenses. Billings for the business were not disclosed.

Bozell has worked with the Rochester, NY, based company since 1994, when it picked up Bausch & Lomb's skincare business. In addition it handles the company's Global Vision Care account, which includes contact lenses and lens care products.







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