Bavaria Beer 'Haan' by Selmore

Dutch beer brand Bavaria is hoping to tap into the euphoria in its homeland surrounding Euro 2008 with this action-packed TV and viral ad.

The ad shows a montage of goals involving trickery and fancy footwork, but ends with an uncomplicated, straightforward long-shot from the Netherlands' Arie Haan.

The ad first aired during last Monday's Netherlands versus Italy match, which the Dutch won 3-0.


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