BBC appoints new marketing director Baylay

LONDON - The BBC has appointed ex-Microsoft marketer Sharon Baylay as its new director of its marketing, communications and audiences division.

Baylay...new BBC marketing chief
Baylay...new BBC marketing chief

Baylay will join the executive board in May, filling the role left vacant since Tim Davie was promoted to director of BBC audio and music last July.

As the general manager of Microsoft’s Online Services Division, Baylay oversaw the development of the company’s Windows Live and MSN businesses, including the acquisition of Multimap. Since joining Microsoft in 1993, Baylay has also held marketing and management roles across international regions including the Americas and Asia Pacific.

"The BBC’s relationship with our audience has never been more important than it is today," said the BBC Director-General Mark Thompson. "Sharon’s passion, energy and leadership will help ensure the BBC keeps the needs and views of our audiences at the forefront of everything we do.  Her experience of relating to audiences in different environments will be especially valuable."

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).