The animated promo, produced in conjunction with Rainey Kelly Campbell Roalfe/Y&R, is based on the Chinese folk tale Monkey King. It features the Monkey, Pigsy and Sandy characters exhibiting their Olympic sporting talents on their way to the Bird's Nest Stadium.
The two-minute ad's soundtrack was composed by Albarn specifically for the campaign, and is a mix of Chinese opera and Gorillaz-style synthesised pop.
The "journey to the east" campaign forms the basis for the BBC's coverage throughout the Games. The ad will be available from 10am at www.brandrepublic.com/campaign/gorillaz.