BBC Euro 2016 final coverage thumps ITV with 13.6m audience peak

Portugal's 1-0 victory over France on Sunday night hit a peak audience on BBC One of 13.6 million, with the channel's audience figures beating ITV by five to one.

Euro 2016: Sponsor Carlsberg's campaign
Euro 2016: Sponsor Carlsberg's campaign

Despite an early invasion of moths onto the pitch, kick-off was on time with BBC One and BBC One HD seeing an average of 10.2 million viewers, according to overnight data. 

ITV had an average of 1.9 million viewers.

But the Euro 2016 final was not the most watched event of the year so far on BBC One, with Wales v Belgium recording a five-minute peak of 15.4 million on 1 July. The match had an average audience of 13.3 million viewers.

On a good day for sports lovers, BBC One also had an average audience of 9.2 million for the Wimbledon men’s singles final, which saw Britain's Andy Murray overcome Milos Raonic in straight sets.

Almost half the population was watching sport at some point during the day on the BBC. Some 25.1 million people watched 15 minutes of either the Euro 2016 final or the Wimbledon finals, equating to 42.5% of the country.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 PHD and ITV storm Media Week Awards

PHD reigned supreme at the 2016 Media Week Awards, after winning media agency of the year and the coveted Grand Prix for its work for Sainsbury's Christmas campaign, while ITV won sales team of the year.

Just published