The campaign, the first since 1997's "Perfect Day", consists of a series of films telling real-life stories of the BBC's achievements, with behind-the-scenes footage across BBC genres.
Created by Fallon, the "BBC stories" campaign launches with four films written and art directed by Juan Cabral, Jez Willy and Al Davis.
The initial executions include "Kabul", which tells the story of the BBC reporter John Simpson and his team's struggle to broadcast from the Afghan capital as it fell to US forces in 2002.
The Government White Paper charges the BBC to produce entertainment, not just "worthy" programmes, and to produce content that offers something distinct from other broadcasters.
Opinion, page 23.