BBC iPlayer extends to 30-day service

The BBC iPlayer, the TV and radio catch-up service, is extending its programme availability from one week to 30 days.

BBC iPlayer: extends programme availability period to 30 days.
BBC iPlayer: extends programme availability period to 30 days.

The extended service is said to be a response to a "huge demand to make programmes available for longer," according to Ralph Rivera, director of future media at the BBC.

He said the number of people searching for programmes after the seven day catch up window has increased.

BBC One hit Happy Valley, for example, reported 154,000 searches in the three weeks after it became unavailable on BBC iPlayer.

Rivera said: "Whether it’s on the bus on their mobile – or on their tablet in bed at night, I’m really pleased that we’re able to give our audiences longer to watch and listen than ever before." 

In addition, speech and music programmes from across the BBC’s portfolio of national radio stations (such as BBC Radio 4 and BBC Radio 2) and BBC radio stations in Scotland, Wales and Northern Ireland are now available to stream for 30 days on BBC iPlayer Radio.

The 30-day availability for programmes from regional radio stations and the World Service will roll out over the coming weeks. Downloading TV programmes on BBC iPlayer will also move to a 30-day catch-up window shortly afterwards.

The 30 day catch-up service comes in time for an autumn schedule, which includes programmes such as epic gangster drama Peaky Blinders, the second series of hit BBC drama The Fall, Human Universe with physicist Brian Cox, and drama such as The Archers, Once and Future King, Good Omens, and comedy Just a Minute, on BBC iPlayer Radio.

Tony Hall, director general of the BBC, said: "BBC iPlayer pioneered online viewing. It is recognised as not just the first, but the best service of its type in the world. It offers amazing value. But we want to go further. That’s why we began reinventing iPlayer earlier this year with a brand-new redesign and features.

"Extending the catch-up window to 30 days now makes the best value on-demand service even better. We have a fantastic autumn schedule and the public will now have more opportunities to watch the shows they love."

iPlayer Reqeusts

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More