BBC launches one-off digital specialist channel for pets

LONDON - The BBC is pushing its public service remit to the limit by launching a television channel for pets.

Pet TV will run for a week, starting May 1, on the BBCi platform.

Digital, cable and satellite viewers will be able to calm cats and dogs by pressing the red button to reveal a running loop of images and sounds to catch their attention.

Content will include snooker balls being rolled across a table, Frisbees flying through the air and clips from cartoons such as 'Top Cat'.

Images will run alongside a series of sounds, such as the 'EastEnders' theme and running water, which will also run on the channel.

A BBC statement said: "We think our pets can see what we see but they can't. Watching pets watching TV is pretty revealing about how animals perceive the world and the stimuli they respond to."

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).