BBC 'local radio' by Rainey Kelly Campbell Roalfe/Y&R

A melancholy version of "Unchained Melody" provides the soundtrack to the new BBC Radio spot by RKCR/Y&R.

People are shown hugging various UK landmarks and features, from pillars and train platforms to statues and post boxes, in this latest work from RKCR/Y&R to promote local BBC radio.

The campaign urges listeners: "If you love where you live... be part of it."