BBC pulls children’s title over diary entry

BBC Magazines was forced to withdraw the latest issue of its children’s title, Live & Kicking, from retailers’ shelves last week after an inappropriate entry was found in its giveaway diary.

BBC Magazines was forced to withdraw the latest issue of its

children’s title, Live & Kicking, from retailers’ shelves last week

after an inappropriate entry was found in its giveaway diary.



The diary featured a birthday entry for the former Blue Peter presenter,

Richard Bacon, who was sacked earlier this year after admitting he had

taken cocaine. In the Live & Kicking diary he was referred to as Richard

’Charlie’ Bacon, alluding to his drug-taking past.



A BBC spokeswoman refused to confirm why the diary had been withdrawn,

but said: ’There were errors in the diary and we had it reprinted to be

put back on sale. As the magazine is aimed at children aged ten to 12

years old we had to be very responsible, and that’s worth the money we

spent on recalling it.’



The magazine was pulled from the shelves as soon as the rogue entry was

spotted and will go back on sale on Thursday with the corrected

version.



The magazine itself has not been changed since the error only related to

the diary.



BBC Magazines was quick to react to a situation where young children

would be exposed to off-the-cuff remarks about drugs. An investigation

has been launched within BBC Magazines to find out how the reference to

’Charlie’ was included in the diary.



Live & Kicking, which is based on the Saturday morning show on BBC 1,

registered a circulation of 215,205 in the six months to June this year

according to the Audit Bureau of Circulations, suffering a decline of

just over 7 per cent year on year.



BBC Magazines also produces Top of the Pops magazine, which reported a

3.4 per cent increase in circulation to 436,488, making it the

second-largest selling title in the competitive teen magazine market.



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