The BBC is reviewing its pounds 40 million TV licence fee account,
following the disintegration of the organisation's fee-collection
The pounds 10 million creative account is handled by TBWA/ London, with
the pounds 30 million below-the-line business handled by OgilvyOne.
Media buying is by New PHD.
A number of undisclosed agencies will pitch for the business, including
TBWA. New PHD is also believed to be repitching for the media task.
The tender will also include public relations, customer servicing,
revenue collection, database management, sales and enforcement
activities and financial reporting.
Envision was a joint venture management unit between the WPP Group,
Consignia and Bull Computing. It was set up to collect and process
A tender is expected to appear in the Official Journal of the European
All the contracts associated with TV licensing had been managed by
Envision apart from TBWA's creative account and the media buying.
The BBC is said to be prepared to consider bids from providers able to
offer either individual services or services as a package.
TBWA's recent poster campaign highlighted the BBC's ability to pin-point
specific houses that were using TVs without a licence. The agency won
the account in 1996.