BBC 'six nations' by RKCR/Y&R

The BBC promotes its coverage of the RBS Six Nations with this spot, shot in the style of the film '300'.

The 40-second promotional ad shows players including England's Jonny Wilkinson, Irish captain Brian O'Driscoll and France's Sebastien Chabal competing under a thunderous sky.

It ends with the line "Prepare for glory" taken from '300', and also features music from the film's soundtrack.

RKCR/Y&R was briefed to engage general sports fans as well as rugby fans to experience more of the Six Nations on the BBC.


Only £53 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites