BBC Sport/FA Cup - The Don

The BBC follows up its excellent Radio Five Live spot featuring its top commentators battling each other in a Eminem in '8 Mile' pastiche with this ad featuring Don King promoting its FA up coverage. King is great fantastically over the top as he derides the 'cup' in FA Cup: "The FA Cup? That ain't no name. A cup? What's a cup? A cup is for tea! You need something big like a bowl...The FA Bowl... the FA Mega Bowl... the Super FA Mega Bowl". Inspired, who better to promote football than a man who knows nothing about it. Credits Agency: BBC Broadcast Creative Team: Marcus Jones and James Dezoete Creative Group Heads: Ben Friend and Anton Ezer Executive Creative Director: Charlie Mawer Client: Louise Holmes, Marketing Manager, BBC Sport