BBC Three "Sorry not sorry for being me" by BBC Creative and Mother Design

BBC Three's campaign supports the channel's new season of original programming about self-expression.

The visual identity has been created by Mother Design, its first work with the channel since being appointed to the design roster in January. The agency also worked in collaboration with BBC Creative to develop the integrated launch campaign.

The activity kicks off from 19 June online, where visitors can create their own "Sorry not Sorry" poster, share their eclectic identities, and encourage others to express their individuality.

The online work is backed by targeted outdoor media, broadcast through the BBC’s own channels, plus social media to encourage participation and to reach a broad audience.