BBC unveils plans for spring launch of History Magazine

BBC Worldwide is to launch what it claims is the UK’s first history consumer magazine in April. BBC History Magazine will ’bring history to life’ in a contemporary format, according to the publisher.

BBC Worldwide is to launch what it claims is the UK’s first history

consumer magazine in April. BBC History Magazine will ’bring history to

life’ in a contemporary format, according to the publisher.



The monthly magazine is looking for a broad audience and hopes to build

on an initial sales target of 70,000. It will establish links with BBC

radio and TV broadcasts such as the History Zone and its History 2000

online initiative.



The leading general history title is the monthly History Today, which

retails at pounds 3.25 and recorded a 1998 ABC of 29,503. Most other

history-focused titles are either academic journals or specialist

heritage or genealogy titles.



History Today’s editor Peter Furtado commented: ’If the title is like

BBC Music, then there should be clear blue water between us.’



BBC History Magazine and History Today are likely to compete for

advertising from universities, tour operators genealogy services and

media such as the History Channel.



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