BBC Worldwide is to launch what it claims is the UK’s first history
consumer magazine in April. BBC History Magazine will ’bring history to
life’ in a contemporary format, according to the publisher.
The monthly magazine is looking for a broad audience and hopes to build
on an initial sales target of 70,000. It will establish links with BBC
radio and TV broadcasts such as the History Zone and its History 2000
The leading general history title is the monthly History Today, which
retails at pounds 3.25 and recorded a 1998 ABC of 29,503. Most other
history-focused titles are either academic journals or specialist
heritage or genealogy titles.
History Today’s editor Peter Furtado commented: ’If the title is like
BBC Music, then there should be clear blue water between us.’
BBC History Magazine and History Today are likely to compete for
advertising from universities, tour operators genealogy services and
media such as the History Channel.