BBC 'wimbledon trail' by Red Bee Media

What's that? The smell of ripening strawberries, cut grass and unwashed campers on the streets of London. Well, it must be time for Wimbledon again, a fact that is flagged up in the BBC's new trail for its coverage of the All-England Tennis Championships.

Featuring the main British contender, Andy Murray, the trail takes the viewer inside Murray’s mind as he prepares for the championships.