BBC World unveils new looks and schedule

– BBC World, the BBC's 24-hour international news and information channel, is to launch a new look and programme schedule from April in a bid to capture more of the growing international news market.

– BBC World, the BBC's 24-hour international news and information channel, is to launch a new look and programme schedule from April in a bid to capture more of the growing international news market.

The change of image will provide a consistent identity with the BBC's domestic news channels. The new look will include a new set and graphics, using warm red and cream colours, and was created by brand consultancy Lambie-Nairn. The company was also behind the rebranding of the BBC's other channels.





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