BBC Worldwide builds Urma team

BBC Worldwide has hired an ad manager and staff for its Project Urma women’s glossy and is seeking two sales executives.

BBC Worldwide has hired an ad manager and staff for its Project

Urma women’s glossy and is seeking two sales executives.



Tara Purcell, ad manager of Attic Futura’s Shine, has been poached as ad

manager. Purcell, who has been at Shine since its launch a year ago,

will join Urma in April. She was previously promotions manager at the

National Magazine Company on Company and Cosmopolitan.



Lisa Hawkes, formerly senior sales executive at IPC’s Woman’s Journal,

has been hired as deputy ad manager. Charley Fairell has joined as

promotions manager from Conde Nast, where she worked on promotions for

Tatler and GQ Active. The marketing manager is to be announced soon.



Urma will sit in Worldwide’s lifestyle group, headed by group ad

director Justine Southall, who also takes on the role of publisher for

Urma. It will have a dedicated sales team but Southall said Urma would

benefit from crossovers in areas such as cars, finance and generic

accounts, which could be sold across the group that includes BBC Good

Food and BBC Good Homes.



Urma will launch in the autumn and is targeting a wide audience of 30-

to 50-year-old women. It represents a first for Worldwide as it will not

be tied to a BBC TV programme strand.



Analysis, p9.



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