BBC Worldwide has restructured the ad sales teams within its Radio
Times, Arts and Factual Group to enable cross-selling across BBC Music,
BBC Wildlife and the new BBC History magazine.
The restructure creates a client sales manager and an agency sales
manager working across all three titles. Classified sales for the three
magazines will be consolidated into one team.
The magazines will also have dedicated sales people responsible for
handling advertorials, sponsorships and inserts. The inserts position
has yet to be filled. The sales staff will work within the Radio Times
advertorial, sponsorship and inserts unit.
Another result of the reshuffle is the promotion of Sam Mably from ad
manager on BBC Music to client group sales manager.
Also, Sanjay Sehgal has been promoted from deputy ad manager on BBC
Wildlife to agency group sales manager. Sehgal had been acting ad
manager on Wildlife since the recent departure of Lillian Radford.
On the client side, Mably will be assisted by Hannah Saunders, who is
raised to senior sales executive from sales executive on BBC Music.
On the agency side, Sehgal will be assisted by Natalie Ringe, who also
moves from BBC Music and will now take specific responsibility for BBC
Dan White and Theresa Davies are joining forces to form a group
classified team, while Charlotte Henin takes responsibility for
advertorials and sponsorships.
BBC History, which will retail for pounds 2.95 and launches on 20 April,
is aimed at an ABC1 male audience aged 35 plus, and is looking for
settle-down sales of 90,000.
If this is achieved, the group sales unit will deliver a total
circulation of around 230,000 across the three titles. Target ad
categories include cars, finance, travel and drinks.
The 100-page first edition of the monthly BBC History magazine includes
16 pages of display ads and six pages of classified. It will be
covermounted with a CD featuring clips from the BBC archives.
Director of the Radio Times, Arts and Factual Group Nicholas Brett,
said: ’This allows us to draw on the combined muscle of our ad sales
people for the collective good of the new magazine and the other two
BBC Worldwide believes the new magazine will appeal not just to
academics and students but to people with a general interest in
BBC History will be linked to BBC 2’s History Zone and the History 2000
BBC Education initiative, which features a website and educational