BBC Worldwide to cross-sell titles

BBC Worldwide has restructured the ad sales teams within its Radio Times, Arts and Factual Group to enable cross-selling across BBC Music, BBC Wildlife and the new BBC History magazine.

BBC Worldwide has restructured the ad sales teams within its Radio

Times, Arts and Factual Group to enable cross-selling across BBC Music,

BBC Wildlife and the new BBC History magazine.



The restructure creates a client sales manager and an agency sales

manager working across all three titles. Classified sales for the three

magazines will be consolidated into one team.



The magazines will also have dedicated sales people responsible for

handling advertorials, sponsorships and inserts. The inserts position

has yet to be filled. The sales staff will work within the Radio Times

advertorial, sponsorship and inserts unit.



Another result of the reshuffle is the promotion of Sam Mably from ad

manager on BBC Music to client group sales manager.



Also, Sanjay Sehgal has been promoted from deputy ad manager on BBC

Wildlife to agency group sales manager. Sehgal had been acting ad

manager on Wildlife since the recent departure of Lillian Radford.



On the client side, Mably will be assisted by Hannah Saunders, who is

raised to senior sales executive from sales executive on BBC Music.



On the agency side, Sehgal will be assisted by Natalie Ringe, who also

moves from BBC Music and will now take specific responsibility for BBC

History.



Dan White and Theresa Davies are joining forces to form a group

classified team, while Charlotte Henin takes responsibility for

advertorials and sponsorships.



BBC History, which will retail for pounds 2.95 and launches on 20 April,

is aimed at an ABC1 male audience aged 35 plus, and is looking for

settle-down sales of 90,000.



If this is achieved, the group sales unit will deliver a total

circulation of around 230,000 across the three titles. Target ad

categories include cars, finance, travel and drinks.



The 100-page first edition of the monthly BBC History magazine includes

16 pages of display ads and six pages of classified. It will be

covermounted with a CD featuring clips from the BBC archives.



Director of the Radio Times, Arts and Factual Group Nicholas Brett,

said: ’This allows us to draw on the combined muscle of our ad sales

people for the collective good of the new magazine and the other two

titles.’



BBC Worldwide believes the new magazine will appeal not just to

academics and students but to people with a general interest in

history.



BBC History will be linked to BBC 2’s History Zone and the History 2000

BBC Education initiative, which features a website and educational

programming.



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