BBC Worldwide in five-year Rugby League Cup deal

BBC Worldwide has sealed its first five-year contract with the Rugby Football League to distribute its Silk Cut Challenge Cup overseas.

BBC Worldwide has sealed its first five-year contract with the

Rugby Football League to distribute its Silk Cut Challenge Cup

overseas.



The BBC has looked after the Rugby League on an ad-hoc basis for a

number of years, but the deal is its first secured-rights contract

covering a five-year period.



The deal also extends the international distribution rights to sell the

matches in Australia, New Zealand and South Africa.



The nine live matches, shown in the UK on Grandstand, will be sold for

viewing on local channels in France, Spain, Singapore and Japan.



'It's a very good sales opportunity for BBC Worldwide, as the Silk Cup

Challenge is rugby league's most prestigious club knockout competition,'

commented Richard Hornsby-Smith, the sports sales manager at BBC

Worldwide.





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