BBC Worldwide teen titles in sales revamp

BBC Worldwide has appointed an advertisement manager and deputy to work across its teen and pre-teen portfolio. The appointments follow a revamp of Top of the Pops magazine.

BBC Worldwide has appointed an advertisement manager and deputy to

work across its teen and pre-teen portfolio. The appointments follow a

revamp of Top of the Pops magazine.



Philip Stringer has been promoted from deputy ad manager of the teen

titles to ad manager across the portfolio of Top of the Pops, Live and

Kicking, Girl Talk, FBX and Robot Wars. Claire Stidwell has been

promoted to deputy advertisement manager across the same group from key

accounts manager on the teen titles.



Fiona Paterson has been recruited as advertorials executive from the

National Magazine Company’s advertorials team, and two sales executives

are being sought, one for the teen group and one for the pre-teen

group.



Top of the Pops has been redesigned in the perfect-bound, baby-glossy

format popularised in the youth market by Sugar. The pagination has been

increased from 80 to 100 pages and the magazine’s logo will now mimic

the TV programme from which it takes its name. Each issue will contain

two giant perforated posters.



Sales of the pop music title fell by 15.6 per cent in the second half of

last year. However, associate publisher Alfie Lewis said the new look

was not a knee-jerk reaction to declining circulation but was based on

reader research.



He also felt that the redesign would assist sales efforts to win more

aspirational advertising from the likes of L’Oreal, Boots 17 and

Vodafone.



The April issue carries a sponsored gatefold for Laboratoire Garnier’s

Synergie.



The revamp will be supported with a CD covermount and a pounds 1 million

promotional spend on Sky TV, radio and instore promotions.



Top of the Pops is also organising a schools pop quiz, sponsored by

Twix, with a prize of computers for the winning school.



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