BBDO/Guerrero Ortega has poached Ompong Remigio from Ammirati Puris Lintas to be its creative director.
Remigio is best known for her work on Johnson and Johnson, Andok's Fried Chicken and the Purefoods campaign which turned its star 'Carlo' into a household name.
BBDO Guerrero/Ortega chairman, David Guerrero, said: 'Talents such as Remigio's are extremely rare. So we're delighted she's joining us in our ambition of building the industry's foremost centre of creative excellence.'
BBDO Guerrero/Ortega was founded in September 1998 by BBDO Asia Pacific with former O&M executive creative director David Guerrero and strategic planning and new business director Jos Ortega.