BBDO resigns PetPlace.com over conflict

Mars intervenes, forcing agency's hand

BBDO has resigned the $25 million PetPlace.com account only weeks after winning the business, citing a client conflict with Mars.

The New York agency won the account following an informal review in the last week of February, but was later informed by global client, Mars, of a conflict of interest.

In a statement Phil Dusenberry, chairman of BBDO New York, said: "We were informed by one of our key global clients, Mars, of a conflict. Regretfully, this conflict could not have been anticipated nor could it be resolved."

The site is a partner site to Pets.com, which has a minority stake in PetPlace. The first campaign was due appear in the second quarter of this year. Petplace plans to offer an e-commerce-based veterinarian service where pet owners can receive health and care advice on their pets. In addition to pet health service the site will offer pet food and pet products.