BBDO takes majority stake in Clemenger in Asia-Pacific expansion

SYDNEY - BBDO has increased its stake in Clemenger from 46.67 per cent to close to 75 per cent as part of Omnicom's strategic push into the Asia-Pacific region.

BBDO takes majority stake in Clemenger in Asia-Pacific expansion

The acquisition of Clemenger is expected to be completed early next year.

Andrew Robertson, president and CEO of BBDO Worldwide, says the move allows the network to leverage Clemenger’s companies and talent across Asia Pacific and globally. "For 37 years, BBDO Worldwide has had an incredibly effective partnership with Clemenger BBDO and the Proximity agencies in particular.  It has worked well for our global clients, and the work done by the very talented people in these agencies has helped strengthen our reputation, and solidify our position, as the world’s most awarded network," he says.

It is thought that the new deal will not impact regional leadership, with Robert Morgan retaining his executive chairman role in Australia and New Zealand and Chris Thomas heading up Asia for BBDO.

The deal leaves a quarter of Clemenger's shares in the hands of its employees, a vital incentive to keep the talent at the Melbourne-based company, said John Wren, president and CEO of Omnicom.

A large element of Clemenger’s enduring success has been employee equity participation," he says. "Employee ownership is fundamental to their success." More than 500 Clemenger staff hold shares.

Founded in 1946, the Clemenger Group became part-owned by BBDO in 1973. With reported revenue of A$287 million for financial year 2008/ 2009 and over 40 companies of various disciplines across Australia and New Zealand, it is the largest agency group in Australia.

Creatively, Clemenger is one of the industry’ vanguards, typically emerging highly-decorated at the world’s biggest award shows, including Cannes Lions.

Read more from Campaign Asia

Topics

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content

AGENCY

Five steps to smashing that interview

AGENCY

Future favours the brave