BBH adds direct to Barclays relationship

Barclays has moved its CRM account to Bartle Bogle Hegarty without a pitch.

Barclays: Rapp is incumbent
Barclays: Rapp is incumbent

BBH has handled the banking giant’s advertising since 2001, when it was awarded the business without a pitch. Leagas Delaney was the incumbent.

The Publicis Groupe agency will now also oversee Barclays’ direct advertising.

Rapp previously held the UK business, which it won in a competitive pitch in 2012. The account was worth £11 million in media spend.

However, Rapp was served notice by the bank in October last year.

A Barclays spokeswoman told Campaign: "Like all companies, we review our agencies from time to time and make changes."

The shift is understood to follow a restructure within Barclays’ marketing team.

Dare and Maxus work on the bank’s digital and media accounts respectively.

They are unaffected by BBH’s widened remit.

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