BBH agrees production houses truce

LONDON - Bartle Bogle Hegarty has reached a compromise with UK production companies over editing contracts.

Under the terms of a draft agreement drawn up by BBH and the production companies, represented by the Advertising Producers Association, editing will become a two-stage process. Production companies will choose the editor and pay for and deliver the director's cut, but BBH will contract with the editing company for all additional services. These include the agency and client cuts and any different length or international deliverables.

The disagreement arose in March, when BBH signalled its intention to pay editors directly, rather than via the production company.

Following the disagreement, a number of production companies refused to work on BBH scripts because of concerns that the new contracts might erode creative control.

The APA chief executive, Steve Davis, said: "This ensures the production company has the opportunity to deliver the film of its treatment and brings clarity to the management of the editing process, which will make it more efficient."

The BBH worldwide chairman and chief creative officer, John Hegarty, said: "It's in all our interests to maintain the UK's pre-eminence in production. The new agreed way of working will help us show clients our industry is transparent, while enabling production companies to protect their creative input."

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.


Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).