BBH to take over ASOS ad account

ASOS, the online retailer, has appointed Bartle Bogle Hegarty to its advertising account without a pitch.

ASOS: appointed BBH
ASOS: appointed BBH

The company previously worked with Mother, but that relationship came to an end in autumn last year.

BBH will now work on a campaign for the brand after a process that was overseen by Claire Dobbie, the brand's marketing director.

The retailer does not operate on a retained agency basis, opting instead to assign shops on a project-by-project basis.

ASOS also works with Independents United on its digital work and the media agency Carat. Last year, James Hart, the ASOS e-commerce director, used Twitter to ask for digital agency recommendations.

Recent work for the brand included a series of idents by Mother promoting its sponsorship Britain's Next Top Model for Living TV.

The online retailer, which is estimated to have 5.2 million unique visitors a month, is one of the fastest-growing internet fashion outlets.

Topics

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

MOST READ

BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Just published