BBH to take over ASOS ad account

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ASOS: appointed BBH
ASOS: appointed BBH

ASOS, the online retailer, has appointed Bartle Bogle Hegarty to its advertising account without a pitch.

The company previously worked with Mother, but that relationship came to an end in autumn last year.

BBH will now work on a campaign for the brand after a process that was overseen by Claire Dobbie, the brand's marketing director.

The retailer does not operate on a retained agency basis, opting instead to assign shops on a project-by-project basis.

ASOS also works with Independents United on its digital work and the media agency Carat. Last year, James Hart, the ASOS e-commerce director, used Twitter to ask for digital agency recommendations.

Recent work for the brand included a series of idents by Mother promoting its sponsorship Britain's Next Top Model for Living TV.

The online retailer, which is estimated to have 5.2 million unique visitors a month, is one of the fastest-growing internet fashion outlets.

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