BBH captures Pirelli global ad brief

Bartle Bogle Hegarty has picked up a global brief from Pirelli to promote its premium tyres after a pitch against undisclosed agencies.

Pirelli: international activity
Pirelli: international activity

BBH will develop an integrated campaign that will run across Europe, Asia, Russia and Latin America in the spring. It is likely to form the crux of Pirelli’s advertising this year.

Pirelli also works with M&C Saatchi and 72andSunny on its global advertising.

Jon Peppiatt, the deputy chairman of BBH London, said: "Pirelli is one of the most iconic brands in the world and we are hugely excited about the opportunity of working together to help them achieve even greater commercial success."

Pirelli has previously worked with Y&R on its global advertising, including the 90s "power is nothing without control" activity featuring the US sprinter Carl Lewis.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Flexible working rules at Dentsu Aegis

Fancy working for a company that cares about your work/life balance and focuses on your performance rather than the time spent at your desk?

The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published