BBH captures Uber's UK creative business

Uber has hired Bartle Bogle Hegarty as its first retained creative agency in the UK.

Uber released a YouTube video showing the negative impact that proposed private-hire regulations could have
Uber released a YouTube video showing the negative impact that proposed private-hire regulations could have

The appointment follows a pitch process that kicked off at the start of the year and was run directly by the client. 

Creature had been working with the app-based taxi service on a project basis but pulled out of the final stages of the review. One YouTube film created by the agency showed the negative impact that proposed private-hire regulations could have.

The first BBH work is due to break later this year. The brief was to create a campaign to improve Uber’s brand recognition outside large cities in the UK.

In September last year, Campaign revealed that Uber was looking for a media planning and buying agency. Last week, it appointed Arena Media to the UK business. 

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More