BBH to close down Limbo DM arm and bring staff in-house

Bartle Bogle Hegarty is closing its ten-year-old direct marketing operation, Limbo, and will bring the staff and a handful of its clients in-house to form a new division of the ad agency.

Bartle Bogle Hegarty is closing its ten-year-old direct marketing

operation, Limbo, and will bring the staff and a handful of its clients

in-house to form a new division of the ad agency.



Limbo’s two main clients, Audi and Swinton, will form the backbone of

the division, which has yet to be named. The account staff for the two

clients, from BBH’s side as well as Limbo’s, will move into the

division.



A spokesman said arrangements for Limbo’s remaining clients were ’a

matter of delicacy’.



Limbo has 30 staff but BBH insists there will be no redundancies. Staff

working on Audi and Swinton will continue in their roles, while the rest

will develop the brand in anticipation of new business. Limbo’s staff

will move to the BBH building on 4 October.



Steve Kershaw, BBH’s business development director, will be the managing

director of the new outfit and Will Awdry, a senior creative at BBH,

will be its creative director.



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