BBH, DDB and Mother only UK winners at 2009 D&AD Awards

LONDON - It was a disappointing evening for UK advertising agencies at this year's D&AD Awards, with just three UK agencies picking up yellow Pencils.

Orange Gold Spot... winner
Orange Gold Spot... winner

Only Bartle Bogle Hegarty, DDB and Mother won yellow Pencils, with no black Pencils being awarded to UK shops.

BBH won its yellow Pencil for its "Break the cycle" online campaign for the children's charity Barnardo's.

Mother's Orange Gold Spot campaign helped it pick up a yellow Pencil in the Writing For Advertising category, while DDB won two yellow Pencils in the Press and Poster Advertising categories, for its "Wallace & Gromit" work for Harvey Nichols.

Last year, 11 UK agencies won D&AD Awards, with two – Fallon and The Partners – winning black Pencils.

This year, both black Pencils in the advertising categories went to the US agency Droga5, for its work for the New York City Department of Education and the Jewish Council of Education & Research.

Other overseas winners included TBWA\Chiat\Day, for its Skittles "pinata" TV ad, and Crispin Porter & Bogusky, which secured a yellow Pencil in the Online Advertising category for its controversial "Whopper sacrifice" campaign for Burger King.

Another winner on the night was Michael Peters OBE, who picked up the coveted D&AD President's Award, which is given in recognition of an outstanding contribution to creativity.

Garrick Hamm, the D&AD president, said: "Michael's contribution to design is so great one could be forgiven for thinking he would have received this award years ago. He has helped shape and revolutionise the industry into the business it is today."

Click here for Campaign's behind the scenes video

Click here to view the Black Pencil winners

Click here to view the TV and cinema Yellow Pencil winners

Click here to view the online Yellow Pencil winners

Click here to view the integrated Yellow Pencil winners

Click here to view the print and poster Yellow Pencil winners

Click here to view the mobile Yellow Pencil winners

Click here for Garrick Hamm's view on the Black Pencil winners

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