BBH follows TV work for Stork with press ad on baking theme

Bartle Bogle Hegarty is to follow up on its ’cute kids’ TV campaign for Stork margarine with a press ad that shows the messy after-effects of children baking.

Bartle Bogle Hegarty is to follow up on its ’cute kids’ TV campaign

for Stork margarine with a press ad that shows the messy after-effects

of children baking.



The ad features a picture of eight-year-old Taylor Fay, one of the stars

of the TV commercial, sitting proudly by her freshly baked

chocolate-chip muffins covered in flour, eggs and Stork margarine.

Underneath is a recipe for chocolate chip muffins that includes the

instructions: ’Have picture taken with muffins before eating them all.

(Give one to mum for helping).’ The ad features the line, ’Just add

kids.’



The ad breaks in mid-March for six weeks and will run in a range of

women’s magazines including She, Woman’s Own and Practical

Parenting.



It was created by a student placement team, the copywriter, Samantha

Carroll, and the art director, Sean Herron. Photography was by Steve

Cavalier and media was bought and planned by Initiative Media.



Recent research commissioned by Van den Bergh Foods, the company that

makes Stork, found that mothers are rediscovering baking as a fun

activity to explore with their children.



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