BBH global CCO Alexandre Gama steps down after declining chairman role

Alexandre Gama, the global chief creative officer at Bartle Bogle Hegarty, is stepping down from the post to focus on Neogama in Brazil.

Gama: succeeded John Hegarty in 2012
Gama: succeeded John Hegarty in 2012

He said that the move will allow him to "be more in line with my original professional profile as an entrepreneur and creative generalist".

Gama took on the global role at BBH in 2012 from John Hegarty to help BBH and Neogama when it was bought by Publicis Groupe.

He said: "In that occasion it was important to all parts – sellers, buyer and clients – to have one of the founders of the two companies remaining directly involved with the operation holding an executive role in order to clearly demonstrate commitment, confidence and trust in the post-selling future.

"This transition and its contractual mechanisms such as the earn-out period with respective obligations and rights have entered a new phase and there’s no more need for me to keep the role of coordinating the creative leaders of the seven BBH offices.

"For the same reasons, I declined the offered position of chairman of the BBH Group, since it would require a great deal of involvement in coordination matters mainly."

A spokeswoman for BBH said a succession plan was in place, but would not comment further.

Maurice Lévy, the chief executive at Publicis Groupe, added: "Neogama was part of Bcom3 when we acquired them in 2003. Since then I have always been impressed by Ale's very peculiar talent, being both a great creative and an entrepreneur.

"Neogama will be part of Publicis Communications in Brazil and I am convinced that its contribution to our growth and reputation will be stellar."

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).