BBH hires award-winning French creatives

Bartle Bogle Hegarty has poached the award-winning French creative team Fred Raillard and Farid Mokart, who were responsible for Robbie Williams' 'Rock DJ' video, from CLM/BBDO.

Bartle Bogle Hegarty has poached the award-winning French creative team Fred Raillard and Farid Mokart, who were responsible for Robbie Williams' 'Rock DJ' video, from CLM/BBDO.

The team has been at CLM/BBDO for one year, where their portfolio includes work for Pepsi Europe, Fedex Europe and aucland.com. They will join BBH in April.

Raillard and Mokart said: 'We chose BBH because of its black sheep logo. It is the soul of the agency. It is probably the strongest possible symbol for an advertising agency. BBH is all about passion, and so are we.'

The team have won a bronze Clio and a silver Lion for their Pepsi work.

After starring in one of their Pepsi spots, Robbie Williams approached the duo for his 'Rock DJ' video, shot by Vaughan Arnell, which showed him ripping off chunks of his flesh. The spot won the 'Best Video' award at the Brits this week.

Their work for aucland.com, which featured residents of a burning building bidding to save their lives, won a silver Lion, a Creative Circle silver and was also a winner at the Eurobest awards.

John O'Keeffe, executive creative director of BBH, said: 'Fred and Farid have the sort of book you only see once in a blue moon. The conversation was pretty much 'when can you start?' I'm absolutely delighted to have them on board.'



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